Boar's Head

Premium cold cuts

Boar's Head is an American brand of premium deli meats and cheeses, widely available in supermarkets and delis: I'll have a half pound of Boar's Head turkey.

The name evokes medieval feasts where a boar's head was served ceremonially.

A boar's head in lowercase simply refers to the severed head of a wild pig, a traditional centerpiece of festive banquets in European tradition.

Related

lunch meat · cold cut combo · sliced thin · tavern · inn · pub · Shakespeare · Old English · feast · medieval · platter · mustard · sandwich · Renaissance · Christmas · carol singing · roast · tusks

Categories
Opposites
brand positioning/quality tier

Boar's Headstore brand

Retailer's proprietary product line

Great Value · value brand · budget brand · economy brand · Oscar Mayer

brand identity vs. anonymity

Boar's Headstore brand

Retailer's proprietary product line

generic · house brand · private label · no-name · unbranded

Family

boar, head, boars, heads, headed, heading, headless, header, behead

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G