Asus

ZenBook laptop maker

Asus is a Taiwanese electronics company known primarily for computer hardware—motherboards, laptops, graphics cards, and gaming peripherals.

The name derives from Pegasus, the winged horse of Greek mythology.

Pronounced AY-soos or ah-SOOS: My Asus laptop finally died, an Asus gaming monitor.

components

motherboard

Computer's primary circuit platform

RAMTemporary data storage hardware
chipsetCoordinated circuit collection
BIOSBoot-up initialization firmware

processor · SSD · router · monitor · keyboard · mouse · webcam · case · fan · heatsink

software

BIOS

Boot-up initialization firmware

firmwareHardware's permanent programming
driversVehicle operators or motivating forces
diagnosticsMethods identifying problems

gaming

GPU

Visual processing hardware

overclockingExceeding manufacturer's speed specifications
coolingLosing thermal energy
RGBAdditive color model

performance · benchmarking · esports · streaming · headset

brand

Taiwanese

Of the island republic

motherboardsPrimary computer circuit boards
laptopsMobile personal computers
monitorsTracks or displays

routers · peripherals · hardware

Categories

PC brandsHP, Lenovo, Acer, Apple, IBM
smartphonesSamsung, smartphone, cellphone, Google, mobile phone
Asian CompaniesSamsung, Sony, Toyota, Honda, Hyundai
Tech CompaniesGoogle, Microsoft, Apple, IBM, Intel
Network CompaniesCisco, Juniper, Netgear, D-Link, Aruba
computerscomputer, computers, desktop, desktops, laptop

Opposites

geographic origin in tech industry

AsusHP

Computing brand or vitality stat

Apple · Microsoft · Intel · AMD · IBM

market positioning in PC hardware

AsusHP

Computing brand or vitality stat

Lenovo · Acer · MSI

business model in computing

Redmond technology corporation

Google · Adobe · Oracle · Salesforce · Amazon Web Services

Family

Familiarity: Top 500,000
Profile: Used worldwide · Concrete · Everyday, not technical · Rated G