viewbook

College marketing booklet

A viewbook is a promotional booklet produced by a college or university to attract prospective students.

Heavy on photographs of campus life, smiling students, and ivy-covered buildings, viewbooks present an idealized portrait of the institution: The viewbook made the dorms look much nicer than they actually were.

recruitment

prospectus

Formal investment disclosure document

campus · tuition · programs · majors · student life · dormitories · athletics · alumni · scholarships · financial aid

publication

brochure

Printed promotional material

prospectus · glossy · layout · spread · cover · binding · pages · printing · mailing · distribution

photography

portfolio

Collected works or assets

landscapes · captions · glossy · matte · panorama · thumbnail · archival · acid-free · mounting · corners

digital

slideshow

Sequential visual display

virtual tour · online · website · clickable · multimedia · video · download · e-brochure · mobile · navigation

Opposites
promotional vs. factual documentation

viewbookcatalog

Ordered list of items

course catalog · audit report · factbook · data sheet · annual report

visual vs. data-heavy format

viewbookfact sheet

Concise informational summary

spreadsheet · database · data tables · raw data · data table

Family

view, book, books, booked, booking, viewer, booker

Familiarity
Top 1,000,000
Profile
Mostly American · Timeless · Concrete · Rated G