underpromoting
Pledging less intentionally
Underpromoting means not promoting something as much as it deserves or as much as would be strategic.
A company might be underpromoting a product by spending too little on advertising.
In chess, underpromoting specifically means advancing a pawn to the eighth rank and choosing a piece other than a queen—typically a knight, rook, or bishop—either for tactical reasons or to avoid stalemate: He underpromoted to a knight for the fork.
Failing to see or consider
- bypassingAvoiding by going around
- sideliningRemoving from participation
- glass ceilingUnacknowledged limit blocking advancement
- favoritismPreferential treatment of some
bias · passed over · stagnation · undervaluing · neglecting · retention · inequity · advancement
Unwitting tool of another
- queeningPawn's final-rank transformation
- tacticalStrategically planned
- endgameConcluding phase of competition
- checkmateInescapable capture position
strategy · deliberate · positional · puzzle · gambit · board · rank
Pricing below competitors
- downplayingDiminishing perceived significance
- visibilityRange of clear sight
- brand awarenessPublic familiarity with company
- advertisingPaid promotional communication
exposure · reach · campaign · publicity · messaging · audience · engagement · content
overlooking
Failing to see or consider
- bypassingAvoiding by going around
- sideliningRemoving from participation
- glass ceilingUnacknowledged limit blocking advancement
favoritism · bias · passed over · stagnation · undervaluing · neglecting · retention · inequity · advancement · recognition
pawn
Unwitting tool of another
- queeningPawn's final-rank transformation
- tacticalStrategically planned
- endgameConcluding phase of competition
checkmate · strategy · deliberate · positional · puzzle · gambit · board · rank
underselling
Pricing below competitors
- downplayingDiminishing perceived significance
- visibilityRange of clear sight
- brand awarenessPublic familiarity with company
advertising · exposure · reach · campaign · publicity · messaging · audience · engagement · content · platform
underpromotingoverpromoting
Raising someone too high
overselling · overhyping · overmarketing · blitzing · spamming
underpromotingboasting
Excessive self-praise
bragging · self-aggrandizing · grandstanding · showing off · showboating
remote, promote, commotion, promotion, promoter, demote, locomotion, promoters, promotional