overpromoting
Pushing too hard
Overpromoting is promoting something too aggressively or beyond what's warranted.
A company overpromotes a mediocre product with excessive advertising.
An employee gets overpromoted when elevated to a position beyond their competence—the Peter Principle in action: He was a great salesman but got overpromoted into management.
Self-promotion tips into overpromoting when it becomes tiresome or implausible.
Rhetorical extreme exaggeration
- overstatementClaim beyond the facts
- embellishmentDecorative addition or exaggeration
- inflationSustained price level increase
- amplificationIncrease in intensity
magnification · overemphasis · puffery · aggrandizement · overestimation · overvaluation · stretching · distortion
Continuous low drone
- publicityMedia-driven awareness
- spinRapid rotation around axis
- sensationalismOverhyped news coverage
- ballyhooExtravagant publicity or fuss
hoopla · fanfare · marketing · advertising · gimmickry · flashiness · showmanship · splash
Exceeding absorption limits
- inundationOverwhelming surge of water
- desensitizationReduced response over time
- overexposureExcessive amount of something
- bombardmentSustained projectile assault
Hostile and confrontational
- forcefulExerting strong pressure
- insistentFirmly demanding attention
- persistentContinuing despite difficulty
- coerciveUsing pressure to compel
intrusive · demanding · domineering · high-pressure · hard-sell · importunate · obtrusive · presumptuous
hyperbole
Rhetorical extreme exaggeration
- overstatementClaim beyond the facts
- embellishmentDecorative addition or exaggeration
- inflationSustained price level increase
amplification · magnification · overemphasis · puffery · aggrandizement · overestimation · overvaluation · stretching · distortion · misrepresentation
buzz
Continuous low drone
- publicityMedia-driven awareness
- spinRapid rotation around axis
- sensationalismOverhyped news coverage
ballyhoo · hoopla · fanfare · marketing · advertising · gimmickry · flashiness · showmanship · splash · glitz
oversaturation
Exceeding absorption limits
- inundationOverwhelming surge of water
- desensitizationReduced response over time
- overexposureExcessive amount of something
aggressive
Hostile and confrontational
- forcefulExerting strong pressure
- insistentFirmly demanding attention
- persistentContinuing despite difficulty
coercive · intrusive · demanding · domineering · high-pressure · hard-sell · importunate · obtrusive · presumptuous · forward
overpromotingunderpromoting
Pledging less than possible
overlooking · passing over · holding back · demoting · sidelining
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