trendspotters
Cultural shift detectors
Trendspotters are people who identify emerging patterns in culture, fashion, technology, or consumer behavior before they become mainstream.
The term often appears in marketing and media contexts, where companies pay trendspotters to predict what's next: The trendspotters say minimalism is out and maximalism is in.
Also spelled as two words.
Extracting patterns from datasets
- analyticsSystematic examination of datasets
- surveysSystematic information gathering
- ethnographySystematic study of peoples
- observationAttentive watching or remark
fieldwork · sampling · tracking · monitoring · algorithms · metrics · indicators · signals
Those who anticipate outcomes
- analystsThose who dissect data
- consultantsExperts hired for guidance
- futuristsPredictors of coming developments
- scoutsInformation gatherers ahead
researchers · agencies · firms · bureaus · strategists · advisors · experts · specialists
Coming into view
- viralSpreading quickly online
- fadsShort-lived popular phenomena
- movementsChanges in position
- shiftsMoves or work periods
zeitgeist · buzz · hype · waves · cycles · patterns · disruptions · innovations
Current popular trend
- technologyApplied scientific methods
- marketingPromoting goods to consumers
- retailSales to end users
- mediaInformation distribution channels
beauty · food · design · advertising · entertainment · lifestyle · startups · culture
data-mining
Extracting patterns from datasets
- analyticsSystematic examination of datasets
- surveysSystematic information gathering
- ethnographySystematic study of peoples
observation · fieldwork · sampling · tracking · monitoring · algorithms · metrics · indicators · signals · insights
forecasters
Those who anticipate outcomes
- analystsThose who dissect data
- consultantsExperts hired for guidance
- futuristsPredictors of coming developments
scouts · researchers · agencies · firms · bureaus · strategists · advisors · experts · specialists · observers
emerging
Coming into view
shifts · zeitgeist · buzz · hype · waves · cycles · patterns · disruptions · innovations · breakout
fashion
Current popular trend
- technologyApplied scientific methods
- marketingPromoting goods to consumers
- retailSales to end users
media · beauty · food · design · advertising · entertainment · lifestyle · startups · culture · streetwear
- trendsetterstrendsetter, trendsetters, influencer, fashionistas, style icons
trendspottersfollowers
People who support someone
laggards · latecomers · Johnny-come-latelies · copycats · imitators
trendspotterstraditionalists
Upholders of established customs
conservatives · Luddites · stick-in-the-muds · old guard · fuddy-duddies