super-app
All-in-one application
A super-app is a mobile application that serves as a platform for multiple services—messaging, payments, ride-hailing, food delivery, shopping—all within a single interface.
The term emerged from Asian tech markets, where apps like WeChat and Grab became digital ecosystems replacing dozens of standalone apps: WeChat is the original super-app—you can chat, pay bills, book doctors, and order food without leaving it.
Chinese multipurpose messaging app
- ecosystemInterconnected organisms and surroundings
- marketplaceVenue for commerce
- integrationCombining into a whole
- servicesActs performed for others
all-in-one · multifunctional · unified · consolidated · centralized · hub · gateway · portal
Money given for obligations
- messagingSending written digital communications
- ride-hailingApp-based transport booking
- e-commerceInternet-based buying and selling
- bankingFinancial institution transactions
insurance · booking · wallet · fintech · logistics · streaming · gaming · social
Software communication standard
- microservicesDecomposed application architecture
- SDKProgramming tools bundle
- cloudAtmospheric water vapor mass
- infrastructureBasic physical systems
interoperability · architecture · backend · scalability · modular · plugins · third-party · developers
Converting something into revenue
- retentionContinued holding or possession
- engagementCommitment to wed or attend
- stickinessAdhesive property
- lock-inEnforced continued commitment
cross-selling · flywheel · moat · bundling · conversion · upselling · expansion · scale
Chinese multipurpose messaging app
- ecosystemInterconnected organisms and surroundings
- marketplaceVenue for commerce
- integrationCombining into a whole
services · all-in-one · multifunctional · unified · consolidated · centralized · hub · gateway · portal · one-stop
payments
Money given for obligations
- messagingSending written digital communications
- ride-hailingApp-based transport booking
- e-commerceInternet-based buying and selling
banking · insurance · booking · wallet · fintech · logistics · streaming · gaming · social · utilities
API
Software communication standard
- microservicesDecomposed application architecture
- SDKProgramming tools bundle
- cloudAtmospheric water vapor mass
infrastructure · interoperability · architecture · backend · scalability · modular · plugins · third-party · developers · sandbox
monetization
Converting something into revenue
- retentionContinued holding or possession
- engagementCommitment to wed or attend
- stickinessAdhesive property
lock-in · cross-selling · flywheel · moat · bundling · conversion · upselling · expansion · scale