seasonal sales

Periodic retail markdowns

Seasonal sales are retail promotions tied to particular times of year—back-to-school sales in late summer, holiday sales in December, clearance sales after Christmas.

The term also refers to revenue patterns that fluctuate by season: Seasonal sales of swimwear peak in June.

Retailers plan inventory and staffing around these predictable cycles.

Opposites
temporal pattern

seasonal salesoff-season

Low-demand period

Family

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