sales strategy
Commercial persuasion plan
A sales strategy is a plan for how a business will sell its products or services—which customers to target, what channels to use, how to price, and how to differentiate from competitors.
The term appears constantly in business contexts: We need to rethink our sales strategy for the European market.
A good sales strategy aligns with broader business goals and adapts to market conditions.
- market researchAnalyzing buyer preferences systematically
- target audienceIntended recipients of content
- consultative sellingSales through client diagnosis
- competitive analysisSystematic study of market opponents
- cross-sellingRecommending complementary products
rapport building · upselling · objection handling · sales forecasting · customer engagement · lead generation · closing techniques · warm leads · negotiation tactics · sales pitch · value proposition · pain points · active listening · SWOT analysis · promotion · playbook · digital marketing · loyalty programs
- salessales, selling, salesperson, salesman, saleswoman
- business plansbusiness plan, strategic plan, action plan, master plan, roadmap