sales funnels
Customer journey stages
Sales funnels are the stages a potential customer moves through from first awareness to final purchase.
The metaphor captures how many people enter at the top—seeing an ad, visiting a website—but fewer proceed through each subsequent stage until only a fraction complete a transaction.
Marketers design funnels to guide prospects systematically: We need to optimize the sales funnel to reduce drop-off at checkout.
- leadsGoes in front
- conversionAct of changing states
- pipelineLong-distance fluid transport tube
- prospectsExpected future outcomes
- landing pageEntry point for websites
opt-in · nurture · drip · checkout · thank you page · upsell · click · tripwire · webinar · free trial · call-to-action · awareness · interest · warm leads · desire · action · cart · abandon
- revenue streamsad revenue, subscription, commissions, fees, direct sales
- digital advertisingad campaigns, banner ads, display ads, ad network, pop-ups
sales funnelsmegaphone
Portable voice amplifier
broadcast · distribution networks · dispersion · diffusion · scattering
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