wholesale pricing

Bulk purchase discounts

Wholesale pricing is the cost charged when goods are sold in large quantities, typically from manufacturers or distributors to retailers rather than to end consumers.

The wholesale price is lower than retail because buyers purchase in bulk and handle the final sale themselves: We get wholesale pricing because we order by the pallet.

The term extends to any discounted rate for volume purchases.

Opposites
buyer type/volume

wholesale pricingretail pricing

What stores charge customers

retail price · full price · premium pricing · list price · sticker price

Family

whole, sale, wholesale, pricing

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Rated G