promo shots

Advertising image captures

Promo shots are photographs taken specifically for publicity or promotional purposes.

Actors, musicians, and other performers use them to market themselves to agents, casting directors, or fans: The band posted new promo shots for their upcoming tour.

The term applies to any professional images meant to advertise a person, product, or project rather than document a moment.

Related

glamour · portfolio · look book · press · marketing · celebrity · talent agency · studio · lighting · retouched · touch up · airbrushed · hair and makeup · poses · backdrop · glossy · red carpet · talent

Categories
Opposites
purpose/intent

promo shotscandids

Unposed photographs

mugshots · documentary photography · snapshots · street photography · photojournalism

aesthetic control

promo shotsraw footage

Unprocessed recorded material

outtakes · rough cuts · home videos · bloopers

PUBLIC vs. PRIVATE USE

promo shotsfamily photos

Images of related people

Family

promo, shots, shot, promos, promote, promotion, promotions, promotional, promoter

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G