product description
What it does
A product description is written content that explains what something is and why someone might want it—the text accompanying items for sale in catalogs, websites, or packaging.
Good product descriptions balance factual specifications with persuasive appeal: The product description mentioned waterproof rating but not battery life.
In e-commerce, product descriptions affect both search visibility and conversion rates.
- listingRecorded item in catalog
- featuresDistinctive qualities or aspects
- specificationsStated requirements and parameters
- copyIdentical reproduction made
- marketingPromoting goods to consumers
brand voice · benefits · details · catalog · headline · call to action · buy now · add to cart · blurb · selling · conversion rate · pitch · tagline · bullet · showcase · overview · summary · retail
- e-commercecheckout, shopping cart, online shopping, cart, online retail
- online shoppingAmazon, cart, checkout, e-commerce, Walmart
- web contentblog post, article, video, listicle, image
- ad copyheadline, tagline, slogan, body copy, call to action
- online contentvideos, podcast, blog, posts, blog posts
- business planexecutive summary, financial projections, market analysis, business model, mission statement
product descriptionthe real thing
Authentic original version
real thing · tangible goods · merchandise · end result · product sample
product descriptioncustomer review
Buyer's published evaluation
user review · independent review · product review · customer complaint
product descriptionproduct demonstration
Live showcase of merchandise
visual representation · product specifications · technical drawing
product, description, products, produce, produced, producer, producers, producing, production