product demonstration

Showing merchandise capabilities

A product demonstration is a presentation showing how a product works, typically to potential buyers.

Sales representatives give product demonstrations to highlight features and benefits.

The term often shortens to product demo.

The vacuum salesman did a product demonstration on our living room carpet.

Related

before-and-after · pitch · visual aids · proof of concept · show · unboxing · test-drive · free sample · trade show · innovation · usability · QVC · persuasion · limited time offer · money-back guarantee · storytelling techniques · infomercial · walkthrough

Opposites
marketing communication directness

product demonstrationbrochure

Printed promotional material

written description · product specifications · fact sheet · technical documentation · press release

sales process stage

product demonstrationfinal sale

Nonreturnable transaction

ownership · checkout · warranty claim

transparency/authenticity

product demonstrationhidden defects

Faults not immediately visible

fine print · misleading claims · bait and switch · vaporware · false advertising

Family

product, demonstration

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G