no-sell

Don't react visibly

No-sell comes from professional wrestling, where a wrestler is expected to "sell" an opponent's moves by reacting as if hurt.

To no-sell is to absorb a blow without flinching or showing pain, making the attack look ineffective: He no-sold the chair shot and kept coming.

The term has spread to describe any refusal to give someone the reaction they're seeking: She completely no-sold his attempt at flirting.

emotional

unfazed

Not disturbed or disconcerted

impassive · unmoved · deadpan · unbothered · nonchalant · dismissive · cold · detached · unresponsive · blank

wrestling

kayfabe

Staged authenticity in wrestling

  • bumpSlight collision or protrusion
  • oversellExaggerate something's value
  • finisherOne who completes tasks

heel · babyface · squash · jobber · worked · shoot · psychology · ring · stunner · piledriver

negotiation

reject

Dismiss as unsuitable

dismiss · lowball · walkaway · hardball · stonewalling · counteroffer · impasse · holdout · deadlock · leverage

Opposites
reaction intensity

no-selloversell

Exaggerate something's value

sell · overreact · bump · ham it up · acknowledge

promotional effort

no-selloversell

Exaggerate something's value

hard sell · hype · push · tout · plug

performative cooperation

no-sellsell

Transfer for payment

put over · cooperate · play along · go along with · job

Family

no, sell, nos, sells, selling, sold, seller, sellers, resell

Familiarity
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