moral suasion

Influence through conscience

Moral suasion is persuasion through appeal to conscience, ethics, or social responsibility rather than through force, legal compulsion, or financial incentives.

The term appears most often in discussions of how governments or central banks influence behavior without formal regulation: The Fed relied on moral suasion to discourage risky lending practices.

It implies gentle pressure—urging rather than commanding.

Opposites
method of influence

moral suasionlegal mandate

Law-required duty

coercion · force · compulsion · enforcement · physical force

source of authority

moral suasionlegal mandate

Law-required duty

coercion · legislation · law · compulsion · force

Family

moral, persuade, immoral, morality, morals, morally, amoral, immorality, moralizing

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Used worldwide · Timeless · Abstract · Rated G