mistargets
Aims at incorrectly
Mistargets means aims incorrectly or directs at the wrong object.
Advertising that mistargets its audience reaches people unlikely to buy.
A missile that mistargets strikes the wrong location.
The campaign mistargets young voters when it should focus on seniors.
The error can be strategic, technical, or simply careless.
Quick liquor serving
wide · accuracy · marksmanship · archery · dart · bullseye · trajectory · release
Improper distribution of resources
- resourcesAvailable assets or supplies
- fundingSupplying monetary resources
- interventionPurposeful involvement to change course
- beneficiariesThose who receive advantages
program · subsidy · welfare · implementation · unintended · misdirected · ineffective · criteria
Sent the wrong way
- strikeForceful impact or stoppage
- collateralSecurity for debt
- civilianNon-military person
- airstrikeAircraft-delivered military attack
bombing · drone · friendly fire · coordinates · intelligence failure · munitions · artillery · laser-guided
Gathered viewers collectively
- demographicStatistical population category
- segmentationDivision into sections
- campaignOrganized effort toward goal
- advertisingPaid promotional communication
misaligned · consumer · analytics · conversion · outreach · messaging · ROI · persona
shot
Quick liquor serving
net · wide · accuracy · marksmanship · archery · dart · bullseye · trajectory · release · follow-through
misallocation
Improper distribution of resources
- resourcesAvailable assets or supplies
- fundingSupplying monetary resources
- interventionPurposeful involvement to change course
beneficiaries · program · subsidy · welfare · implementation · unintended · misdirected · ineffective · criteria · eligibility
misdirected
Sent the wrong way
- strikeForceful impact or stoppage
- collateralSecurity for debt
- civilianNon-military person
airstrike · bombing · drone · friendly fire · coordinates · intelligence failure · munitions · artillery · laser-guided · payload
audience
Gathered viewers collectively
- demographicStatistical population category
- segmentationDivision into sections
- campaignOrganized effort toward goal
advertising · misaligned · consumer · analytics · conversion · outreach · messaging · ROI · persona · market research