first-mover
Market entry leader
First-mover describes the advantage or disadvantage of being the first to enter a market or take an action.
A first-mover advantage comes from establishing brand recognition, capturing customers, or setting standards before competitors arrive.
But first-movers also bear the costs of pioneering—later entrants can learn from their mistakes.
Amazon was a first-mover in online retail.
Favorable position or circumstance
- pioneerEarly explorer or settler
- innovationCreating something original
- disruptionForceful interruption of process
- trailblazerFirst to forge ahead
incumbent · preemption · dominance · timing · risk-taker · lock-in · scale · moat
New business enterprise
- entrepreneurOne who starts businesses
- AmazonGreek warrior women
- NetflixSubscription streaming service
- eBayWeb auction marketplace
Tesla · Uber · Airbnb · disruptor · venture · IPO · unicorn · founder
One who supports another
- leapfrogVault over stooped players
- imitationCopy of the original
- riskPossibility of harm
- failureLack of success
obsolescence · pivot · adaptation · refinement · improvement · iteration · overinvestment · premature
advantage
Favorable position or circumstance
- pioneerEarly explorer or settler
- innovationCreating something original
- disruptionForceful interruption of process
trailblazer · incumbent · preemption · dominance · timing · risk-taker · lock-in · scale · moat · positioning
startup
New business enterprise
- entrepreneurOne who starts businesses
- AmazonGreek warrior women
- NetflixSubscription streaming service
eBay · Tesla · Uber · Airbnb · disruptor · venture · IPO · unicorn · founder · visionary
follower
One who supports another
failure · obsolescence · pivot · adaptation · refinement · improvement · iteration · overinvestment · premature