m&ms

Colorful candy shells

M&Ms are small, button-shaped chocolates with a colorful candy shell, sold by Mars, Inc.

The shell prevents melting in the hand—hence the slogan "melts in your mouth, not in your hand." Each piece is stamped with a lowercase "m." The name comes from the founders' surnames: Mars and Murrie.

candy

chocolate

Sweet from cacao seeds

colorful · bite-sized · melt · crunchy · sweet · snack · handful · bag · fun-size · share

varieties

peanut butter

Paste from ground gourds

caramel · dark chocolate · mint · fudge brownie · minis · mega · holiday · seasonal · limited edition · white chocolate

occasions

Halloween

October 31st festival

  • EasterResurrection commemoration day
  • ChristmasWinter nativity celebration
  • partyGathering for celebration

movie · trail mix · baking · cookies · decoration · cake · topping · vending machine · checkout · impulse

brand

Mars

Red planet, war deity

Green · Blue · Orange · slogan · advertising · packaging · logo · trademark · commercial · marketing

colors

sorting

Arranging into sequence

  • redPrimary color, warm
  • yellowHue between green and orange
  • greenColor of vegetation

blue · orange · brown · rainbow · assorted · mixing · separating · favorites · dye · vibrant

Opposites
candy format/form

m&mschocolate bar

Cocoa candy rectangle

Toblerone · candy bar · Snickers · Milky Way · fudge

snack healthfulness

m&mscarrot sticks

Sliced raw carrots

fresh fruit · celery · apple slices · health food · almonds

flavor profile

m&msSour Patch Kids

Coated gummy candy brand

black licorice · lemon drops · hot tamales

Phrases
Familiarity
Top 500,000
Profile
Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G