key phrase
Central recurring expression
A key phrase is a group of words that captures the central idea or most important concept in a text, argument, or discussion.
In writing and research, identifying key phrases helps distill complex material to its essence: The key phrase in his speech was "collective responsibility".
In digital contexts, key phrases function as search terms or metadata tags that make content discoverable.
- keywordIndexed lookup term
- search termEntered lookup phrase
- searchAct of seeking
- sloganMemorable promotional phrase
- catchphraseSignature line of words
tagline · talking point · motto · mission statement · term · buzzword · unlock · password · essential · crucial · pivotal · core · central · hook · call to action · mantra · soundbite · elevator pitch
- code wordspassword, passphrase, pin code, code name, cipher
- search termssearch term, search terms, keyword, query, search query
- catchphrasescatchphrase, why so serious, cowabunga, good grief, yabba dabba doo
- maximsmaxim, adage, proverb, saying, aphorism
- citationscitation, citations, cite, cited, citation style
key phrasefiller
Substance closing gaps
minor detail · minor point · background noise · boilerplate language · digression
key phrasefiller words
Meaningless spoken placeholders
fluff · empty words · padding · verbal filler · dead language
key, phrase, keys, keyed, keying, keyless, phrases, phrased, phrasing