key message
Main idea communicated
A key message is the central point someone wants an audience to remember—the essential takeaway from a speech, campaign, or document.
In marketing and communications, organizations develop key messages to ensure consistent, focused communication: Our key message is that the product saves time.
The plural often refers to a set of related points: We've identified three key messages for the launch.
- main pointEssential takeaway of something
- big ideaAmbitious transformative concept
- takeawayCore message retained
- headlineNews article title
- thesisAcademic argument requiring defense
main takeaway · slogan · tagline · bumper sticker · soundbite · sound byte · essence · pitch · hook · bottom line · gist · crux · summary · mantra · mission statement · talking point · elevator pitch · theme
- communicationsannouncement, telephone, address, phone, briefing
- slogansJust Do It, Got Milk, slogan, tagline, catchphrase
- speechesspeech, addresses, historic speeches, lecture, soliloquy
- press releasespress release, news release, press statement, announcement, communique
- briefsbrief, summary, synopsis, digest, recap
key messageside note
Incidental remark
filler · padding · digression · footnote · boilerplate
key messagesubtext
Implicit meaning beneath words
hidden meaning · unspoken message · coded message · between the lines · veiled meaning
key, message, keys, keyed, keying, keyless, keyboard, keyhole, keystone