introductory rate

Initial promotional cost

An introductory rate is a temporarily reduced interest rate or price offered to attract new customers.

Credit cards, loans, and subscription services commonly feature introductory rates that rise after a promotional period: The card offers a 0% introductory rate for the first twelve months.

Also called a teaser rate.

Opposites
temporal permanence

introductory ratestandard rate

Default pricing level

regular price · variable rate · floating rate

promotional vs. standard pricing

introductory ratefull price

Amount without reductions

regular price · default rate · list price · retail rate · rack rate

Family

introductory, introduce, introduction, introduces, introduced, introducing, reintroduce, reintroduction, rate

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Rated G