new customer
Fresh account holder
A new customer is someone who has recently begun doing business with a company or establishment, as opposed to existing or returning customers.
The term appears constantly in business contexts discussing acquisition, promotions, and growth: The discount is for new customers only.
Companies often distinguish sharply between new and existing customers when offering deals or measuring success.
- prospectPotential client or opportunity
- warm leadSales contact showing interest
- cold callUninvited sales contact
- clientOne who hires professionals
- acquisitionAct of obtaining something
signup · onboarding · welcome · welcome offer · first-time · buyer · lead · sales funnel · conversion · sale · account · registration · newcomer · fresh face · fresh · referral · loyalty · discount
- bank customersdepositor, account holder, borrower, loan applicant, joint account holder
- policy discountsbundling, safe driver, loyalty, homeowner, senior
- shoppersshoppers, bargain hunters, window shopper, impulse buyers, window shoppers