introductory price
Initial promotional rate
An introductory price is a temporarily reduced price offered when a product or service first becomes available, designed to attract customers who might then continue buying at regular rates.
The streaming service hooked me with a $1.99 introductory price, now I'm paying $15 a month.
Also called a promotional or launch price.
- launchSet into motion
- discountReduced price offered
- promotionalRelated to marketing efforts
- bargainFavorable purchase price
- trialJudicial examination of claims
teaser · special · limited time offer · deal · savings · limited-time · offer · retail · sale · hook · bait · bait and switch · subscription · signup · onboarding · rollout · debut · starter
- Infomercialspaid programming, call now, order now, Billy Mays, ShamWow
introductory priceregular price
Normal cost before markdowns
full price · list price · standard rate · sticker price · rack rate
introductory pricepremium pricing
Charging above competitors deliberately
surge pricing · cancellation fee · peak pricing · price gouging · markup
introductory, introduce, introduced, introducing, introduces, introduction, introductions, intro, intros