peak pricing
Demand-based cost spikes
Peak pricing is charging higher prices during periods of high demand.
Airlines, hotels, and rideshare services use peak pricing to maximize revenue when customers most need the service—holiday travel, rush hour, major events.
The practice assumes people will pay more when alternatives are scarce: Uber's peak pricing kicked in during the storm.
Also called surge pricing or dynamic pricing.
- busy seasonPeak activity period
- ride shareShared transportation service
- surgeSudden powerful increase
- flat rateUnchanging price regardless of quantity
- fareTransport payment
blackout · supply and demand · price discrimination · seasonal rates · market segmentation · electricity · parking fees · variable rates · rush · prime time · utility rates · group discounts · uber · fuel surcharges · wallet · expensive · rates · seasonal
- extra feesservice fee, service fees, delivery fee, processing fees, handling fee
- reservationsreservation, booking, hotel reservation, room reservation, table reservation
- pricing modelssubscription, volume discounts, freemium, pay per use, one-time purchase
- pricing termsprice, cost, fee, charge, rate
- train faresticket prices, rail passes, first class, second class, season tickets
- Energy Lawenergy market, EEG, electricity supply, power supply, market regulation
peak pricingoff-peak pricing
Reduced prices during low-demand periods
off-peak rates · base rates · early bird pricing · matinee pricing