infinite scroll
Never-ending content stream
Infinite scroll is a web design pattern where content loads continuously as you scroll down, eliminating the need to click through pages.
Social media feeds pioneered this approach: I lost an hour to infinite scroll on TikTok.
The technique keeps users engaged but draws criticism for encouraging compulsive browsing and making it hard to find previously seen content.
- overscrollScrolling past content limits
- lazy loadingPostponing retrieval until necessary
- seamlessWithout visible joins
- bottomlessHaving no base
- dwell timeDuration spent somewhere
time distortion · attention economy · rabbit hole · cognitive load · dark pattern · unbounded · user engagement · information overload · effortless · affordance · never-ending · accessibility · feed · autoload · swipe · visual hierarchy · continuous · refresh
- digital overloadspam, notifications, alerts, pop-ups, screen time
- digital wellnessinternet addiction, tech addiction, social media addiction, gaming disorder, digital detox
- UI actionstap, swipe, click, drag, toggle
- UI/UXUI, UX, wireframes, wireframe, mockups
- screen addictiondoomscrolling, phone addiction, screen time, binge watching, notifications
- scrollingpage up, overscroll, swipe up, swipe down, pull to refresh
infinity, scroll, infinite, scrolled, scrolling, infinitely, infinitive, infiniteness, infinities