fear of loss

Grip that tightens holding

Fear of loss is anxiety about losing something valuable—possessions, relationships, status, or opportunities.

The phrase often appears in marketing and behavioral economics, where it describes the psychological tendency to avoid losses more strongly than pursuing equivalent gains: Fear of loss drives more purchasing decisions than desire for gain.

Also called loss aversion in technical contexts.

Related

scarcity · sunk cost · clinging · holding on tight · insecurity · jealousy · hoarding · panic · abandonment · desperation · grasping · worry · possessiveness · heartbreak · separation · longing · slipping away · emptiness

Categories
Opposites
emotional orientation toward impermanence

fear of lossacceptance

Consent to receive

detachment · letting go · equanimity · non-attachment · surrender

relationship to possession and attachment

fear of lossnon-attachment

Freedom from possessive clinging

letting go · release · relinquishment · openhandedness · generosity

psychological security orientation

fear of lossabundance mindset

Belief in plentiful resources

security · confidence · trust · contentment · groundedness

Family

fear, fears, feared, fearing, fearful, fearfully, fearfulness, fearless, fearlessly

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G