discoverability
Ease of finding
Discoverability is how easily something can be found or encountered.
The term appears most often in digital contexts—a website's discoverability depends on search engine optimization, an app's discoverability on its placement in stores.
Content creators worry about discoverability on platforms where algorithms determine what users see.
The concept extends to any domain where being found matters: The band struggled with discoverability until a playlist feature changed everything.
Ease of being found
- navigationDetermining position and course
- indexingSystematic organization for retrieval
- metadataDescriptive information about content
- tagsIdentifiers for sorting items
categories · filters · autocomplete · breadcrumbs · facets · query · ranking · relevance
Accidental fortunate discovery
- curiosityDesire to learn
- browsingCasual examination of options
- uncoveringRevealing something hidden
- findingConclusion from investigation
revelation · surprise · recommendations · cross-linking · personalization
Improving site discoverability
- optimizationMaximizing efficiency or performance
- brandingCreating distinctive identity
- promotionRank increase or publicity
- engagementCommitment to wed or attend
analytics · targeting · influencers · reach · conversion
State of being unprotected
- prominenceNotable status or visibility
- awarenessState of perceiving reality
- reachExtend to touch
- surfacingComing to the surface
recommendation · featured · spotlight · trending · suggested · feed · curation · impressions
Known without reasoning
- user-friendlyEasy to operate
- learnabilityEase of acquisition
- navigationDetermining position and course
- affordancePerceived usability property
accessibility · simplicity · clarity · feedback · onboarding · tooltips · signifiers
searchability
Ease of being found
- navigationDetermining position and course
- indexingSystematic organization for retrieval
- metadataDescriptive information about content
tags · categories · filters · autocomplete · breadcrumbs · facets · query · ranking · relevance · suggestions
serendipity
Accidental fortunate discovery
- curiosityDesire to learn
- browsingCasual examination of options
- uncoveringRevealing something hidden
finding · revelation · surprise · recommendations · cross-linking · personalization
SEO
Improving site discoverability
- optimizationMaximizing efficiency or performance
- brandingCreating distinctive identity
- promotionRank increase or publicity
engagement · analytics · targeting · influencers · reach · conversion
exposure
State of being unprotected
- prominenceNotable status or visibility
- awarenessState of perceiving reality
- reachExtend to touch
surfacing · recommendation · featured · spotlight · trending · suggested · feed · curation · impressions
intuitive
Known without reasoning
- user-friendlyEasy to operate
- learnabilityEase of acquisition
- navigationDetermining position and course
affordance · accessibility · simplicity · clarity · feedback · onboarding · tooltips · signifiers
- publishing termsbook rights, self-publishing, print-on-demand, backlists, foreign editions
- system qualitiesreliability, availability, scalability, performance, usability
- affordancessignifiers, cues, hints, prompts, mappings
- visibilityvisibility, visible, invisible, hidden, hide
discoverabilityobscurity
State of being unknown
hiddenness · invisibility · inaccessibility · undetectability · concealment
discoverabilityconcealment
Act of hiding something
secrecy · hiding · suppression · obfuscation · camouflage
discovery, discovered, discovering, discovers, discoverer, discover, undiscovered, rediscover, rediscovery