outlet stores

Brand bargain shops

Outlet stores sell merchandise at reduced prices, typically manufacturer overruns, discontinued items, or goods made specifically for outlet sale.

Originally located in factory towns, they now cluster in outlet malls along highways: We stopped at the outlet stores on the way back from the beach.

Some outlets offer genuine discounts; others sell lower-quality versions of brand-name products.

Opposites
pricing and prestige

outlet storesluxury boutiques

Exclusive small retailers selling expensive goods

flagship stores · designer boutiques · Neiman Marcus · Saks Fifth Avenue · Harrods

Family

store, outlet

Familiarity
Top 100,000
Profile
Known to kids · Timeless · Concrete · Everyday, not technical · Rated G