decisionmakers

Those who choose

Decisionmakers are the people with authority to make choices that affect others—executives, officials, or anyone whose judgment determines outcomes.

The compound emphasizes their role as agents of consequential choices: The report was designed to reach key decisionmakers in the industry.

Also spelled as two words or hyphenated.

roles

executives

Senior corporate officers

board · CEO · president · governor · mayor · commander · supervisor · chief · officer · principal

authority

jurisdiction

Legal authority's scope

sovereignty · prerogative · autonomy · empowerment · delegation · command · veto · oversight · accountability · responsibility

process

deliberation

Careful weighing of choices

prioritization · evaluation · weighing · consultation · voting · ratification · cost-benefit

influence

lobbying

Advocating to decision-makers

diplomacy · clout · leverage · pressure · sway · networking · advisory · counsel · recommendation · endorsement

strategy

planning

Arranging for future events

roadmap · prioritization · alignment · vision · trade-offs · contingency

Opposites
authority and power

decisionmakerssubordinates

Those ranked below

followers · underlings · rank and file · foot soldiers · minions

role in deliberation

decisionmakersadvisors

Those who give counsel

consultants · advisers · counselors · experts · stakeholders

agency and autonomy

decisionmakersimplementers

Those who carry out

executors · functionaries · automatons · pawns · puppets

Family

decisionmaker

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G