customer-centric
Prioritizing the purchaser
Customer-centric describes a business philosophy that puts the customer's needs and experience at the center of all decisions.
A customer-centric company designs products, policies, and services around what customers actually want rather than what's convenient for the company: Their customer-centric approach means no hidden fees or confusing contracts.
The term belongs to corporate and marketing vocabulary.
Division into sections
- personalizationTailoring to individual needs
- targetingSelecting as objective
- positioningArranging in specific locations
- differentiationRecognizing meaningful differences
Interaction opportunity with customer
- interactionReciprocal action between parties
- engagementCommitment to wed or attend
- satisfactionState of fulfilled desires
- delightIntense pleasure or satisfaction
friction · seamless · omnichannel · convenience · accessibility · ease · intuitive · responsive
Sharing another's emotions
- listeningAttending to sound
- responsivenessReadiness to react
- hospitalityGenerous treatment of guests
- attentivenessConcentrated awareness of surroundings
care · dedication · commitment · accountability · ownership · frontline · training · onboarding
Systematic data collection
- reviewCritical written assessment
- ratingAssigned evaluative score
- NPSLoyalty metric via referral likelihood
- sentimentFelt attitude or view
insight · analytics · data-driven · metrics · KPI · measurement · tracking · monitoring
User interaction design
- usabilityEase of interaction quality
- human-centeredPrioritizing people's needs first
- personaAssumed public identity
- prototypeFirst functional specimen
testing · iteration · accessibility · inclusive · intuitive · interface · wireframe · co-creation
segmentation
Division into sections
- personalizationTailoring to individual needs
- targetingSelecting as objective
- positioningArranging in specific locations
touchpoint
Interaction opportunity with customer
- interactionReciprocal action between parties
- engagementCommitment to wed or attend
- satisfactionState of fulfilled desires
delight · friction · seamless · omnichannel · convenience · accessibility · ease · intuitive · responsive · personalized
empathy
Sharing another's emotions
- listeningAttending to sound
- responsivenessReadiness to react
- hospitalityGenerous treatment of guests
attentiveness · care · dedication · commitment · accountability · ownership · frontline · training · onboarding · values
survey
Systematic data collection
- reviewCritical written assessment
- ratingAssigned evaluative score
- NPSLoyalty metric via referral likelihood
sentiment · insight · analytics · data-driven · metrics · KPI · measurement · tracking · monitoring · complaint
UX
User interaction design
- usabilityEase of interaction quality
- human-centeredPrioritizing people's needs first
- personaAssumed public identity
prototype · testing · iteration · accessibility · inclusive · intuitive · interface · wireframe · co-creation · participatory
- Centriccentered, middle, core, hub, focal
- work stylescollaborative, hierarchical, agile, flexible, structured
customer-centricinward-looking
Focused on oneself
self-serving · insular · self-centered · bureaucratic · tone-deaf