self-serving

For one's benefit

Self-serving describes actions or statements that serve one's own interests, especially while pretending to be principled or generous.

A self-serving apology protects the apologizer more than it acknowledges harm.

Self-serving bias is the tendency to interpret events in ways that flatter oneself: His account of what happened was transparently self-serving.

manipulative

deceptive

Creating false impressions

dishonest · unscrupulous · cunning · insincere · disingenuous · underhanded · duplicitous · calculating · misleading · guileful

opportunistic

opportunist

One exploiting circumstances

climber · ladder-climbing · networker · ambitious · exploitative · backstabbing · cutthroat · brown-nosing · sycophantic · political

egotistical

narcissistic

Obsessed with one's image

ungenerous · egocentric · me-first · inward-looking

biased

partisan

Biased toward one side

skewed · distorted · partial · cherry-picking · rationalization · propaganda · selective · agenda · lobbying

Categories
Opposites
motivation and beneficiary

self-servingselfless

Concerned with others' welfare

altruistic · self-sacrificing · unselfish · self-denying · charitable

character and virtue

self-servingmagnanimous

Noble and forgiving

greathearted · benevolent · noble · high-minded · beneficent

honesty and epistemic integrity

self-servingobjective

Purpose or goal

impartial · disinterested · fair-minded · honest · candid

Family

self, serve, service, selfish, serving, servant, selfless, selfie, selfishness

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G