corporatespeak

Synergy and leverage

Corporatespeak is the jargon and buzzwords characteristic of business communication, often criticized for being vague, evasive, or needlessly complicated.

It favors abstract nouns, euphemisms, and trendy phrases: Let's leverage our synergies, We need to right-size the organization.

The term is usually dismissive, suggesting language designed to obscure rather than clarify.

jargon

synergy

Combined effect exceeding components

value-add · deliverables · stakeholders · alignment · scalable · actionable · learnings · cadence · touchpoint · mindshare

euphemism

restructuring

Rearranging an existing framework

realignment · redundancy · separation · sunsetting · pivoting · deprioritizing · offboarding · rationalization

motivation

empower

Grant authority or confidence

passionate · rockstar · ninja · guru · hustle · grind · disrupt · innovate · game-changer · win-win

obfuscation

offline

Not internet-connected

narrative · messaging · positioning · socialize · calibrate · unpack · double-click · net-net

meetings

sync

Coordinate timing or data

one-on-one · all-hands · brainstorm · ideation · workshop · war-room · post-mortem · retrospective · debrief · roundtable

Categories
Opposites
communication style

corporatespeakplain English

Unadorned, accessible wording

straight talk · plain language · clear communication · direct speech · plainspokenness

authenticity

corporatespeakhonesty

Truthfulness, sincerity

sincerity · real talk · truthfulness · transparency · vulnerability

register/formality

corporatespeakeveryday language

Ordinary spoken communication

colloquial speech · vernacular · common parlance · informal speech · conversational English

Family

corporation, incorporate, corporate, incorporation, incorporated, corporations, incorporating, corporates, unincorporated

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Abstract · Negative · Everyday, not technical · Rated G