consumership
Being a purchaser
Consumership is the state or role of being a consumer—someone who purchases and uses goods or services.
The word parallels citizenship, membership, and other -ship formations that denote status or condition.
It appears in discussions of consumer identity, rights, or behavior: The rise of digital platforms has transformed consumership.
Less common than consumerism, which emphasizes the ideology or culture of consumption.
Produced for general consumers
- target audienceIntended recipients of content
- membershipState of belonging
- followingComing after another
- clienteleCollective body of customers
patronage · subscriber base · loyalty members · market share
Prioritizing goods over spirit
- retail therapyShopping to improve mood
- entitlementAssumed right to benefits
- instant gratificationSatisfaction without delay
- boycottOrganized economic protest
Regular consumer spending patterns
- brand loyaltyHabitual preference for one company
- impulse buyingUnplanned purchase decision
- comparison shoppingEvaluating competing offers
- repeat purchasesSubsequent orders of same items
browsing behavior · subscription renewal · showrooming · bulk purchasing
Demographic division by years
- geographic regionDistinct area of land
- household sizeResidents in one dwelling
- spending powerAbility to buy things
- socioeconomic statusRank by wealth and education
Proportion remaining over time
- churn rateCustomer departure frequency
- conversion rateProportion completing desired action
- attrition rateDeparture percentage over time
- recencyNearness in time
mass market
Produced for general consumers
- target audienceIntended recipients of content
- membershipState of belonging
- followingComing after another
clientele · patronage · subscriber base · loyalty members · market share
materialism
Prioritizing goods over spirit
- retail therapyShopping to improve mood
- entitlementAssumed right to benefits
- instant gratificationSatisfaction without delay
purchasing habits
Regular consumer spending patterns
- brand loyaltyHabitual preference for one company
- impulse buyingUnplanned purchase decision
- comparison shoppingEvaluating competing offers
repeat purchases · browsing behavior · subscription renewal · showrooming · bulk purchasing
age bracket
Demographic division by years
- geographic regionDistinct area of land
- household sizeResidents in one dwelling
- spending powerAbility to buy things
retention rate
Proportion remaining over time
- churn rateCustomer departure frequency
- conversion rateProportion completing desired action
- attrition rateDeparture percentage over time
consumershipproduction
Making or generating something
manufacturing · entrepreneurship · creatorship · craftsmanship · vendorship
consumershipcreatorship
State of having originated
authorship · artisanship · craftsmanship · inventorship · stewardship
consumershipself-sufficiency
Independence from outside aid
self-reliance · autarky · homesteading · subsistence · DIY culture
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