loyalty members

Program enrolled customers

Loyalty members are customers enrolled in a business's rewards program, typically earning points or perks for repeat purchases.

The phrase appears in retail, airline, and hospitality contexts: Loyalty members get early access to the sale, As a loyalty member, you'll earn double points this weekend.

The term frames membership as reciprocal allegiance rather than mere discount-seeking.

Related

exclusive · VIP · inner circle · card · tiers · discounts · early access · elite · status · platinum · gold · benefits · enrollment · repeat · frequent · subscribers · insiders · program

Opposites
customer commitment level

loyalty membersimpulse buyers

People who purchase unplanned

bargain hunters · defectors

program enrollment status

loyalty membersnon-members

People not in organization

guests · general public · first-time buyers

brand relationship

loyalty membersdeal hunters

cherry pickers · defectors

Family

loyalty, members, loyal, loyalist, loyally, disloyalty, disloyal, loyalties, member

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G