commercial skip

Avoid the advertisements

Commercial skip is a feature on DVRs and streaming devices that automatically bypasses or fast-forwards through advertisements in recorded television programs.

The technology detects commercial breaks and jumps past them, letting viewers watch uninterrupted: I love commercial skip—an hour show takes only forty minutes.

Networks and advertisers have fought against the feature.

Related
  • fast-forwardAccelerated playback mode
  • DVRTelevision recording device
  • TiVoDigital video recorder brand
  • muteWithout voice or sound
  • zapDestroy suddenly with energy

fast forward button · advertisement · remote · remote control · button · recording · playback · thirty-second · buffer · pause · television · cable TV · broadcast · timeshifting · sponsor · jingle · interruption · binge-watching

Opposites
engagement with advertisements

commercial skipunskippable ads

Non-bypassable promotional content

commercial break · appointment viewing

advertiser/viewer interest

commercial skipad targeting

Directing promotions to specific viewers

sponsored content · product placement · advertising revenue

viewing continuity

commercial skipad break

Sponsored TV interruption

live viewing

Family

commercial, commerce, commercials, commercially, commercialize, commercialization, commercialism, skip, skips

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Positive · Everyday, not technical · Rated G