return customer
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A return customer is someone who comes back to buy from a business again after a previous purchase.
The term emphasizes repeat patronage and customer loyalty: We offer discounts to return customers.
Businesses value return customers because acquiring new ones typically costs more than retaining existing ones.
- loyalFirm in allegiance
- brand loyaltyHabitual preference for one company
- repeatDo or say again
- repeat businessRecurring customer transactions
- regularOccurring at fixed intervals
familiar · welcome back · comeback · revisit · retention · faithful · devotion · VIP treatment · welcome · reliable · steady · patronage · habit · trust · recognition · greeting · appreciation · discount
customer history/familiarity
return customernew customer
Recently acquired patron
first-time buyer · newcomer · prospect · lead · walk-in
return, customer, returns, returned, returning, returnable, customers, custom, customs