warm lead
Likely potential customer
A warm lead is a potential customer who has shown some interest in a product or service but hasn't yet committed to buying.
In sales and marketing, leads are ranked by temperature—cold leads are strangers, warm leads have engaged somehow (clicked an ad, signed up for a newsletter, attended a demo), and hot leads are ready to purchase.
The webinar generated fifty warm leads for the sales team to follow up on.
- prospectPotential client or opportunity
- qualifiedMeeting necessary standards
- interestedEager to know more
- potentialLatent capacity for development
- nurtureSupport growth and development
follow up call · follow-up · sales · pipeline · conversion · closing the deal · opportunity · contact · inquiry · sales funnel · engaged · responsive · decision maker · callback · pitch · close · customer · CRM
- salessale, sales, selling, salesperson, salesman
- job candidatesapplicant, job candidate, job seeker, candidate, interviewee
- Professional Networkingcolleague, coworker, mentor, boss, supervisor
- networkingrouter, routers, LAN, WAN, switches
- referralsreferral code, referral link, referral bonus, referral program, referral fee