clickability

Invites cursor action

Clickability is the quality of being appealing or inviting enough to make someone want to click on it, used especially of online content like headlines, thumbnails, and links.

High clickability means users are likely to engage; low clickability means they'll scroll past.

The term is related to but distinct from clickbait, which implies deceptive or sensationalized content—clickability is neutral, simply measuring how compelling something appears.

We need to improve the clickability of these email subject lines.

design

button

Disc through a hole

  • hyperlinkClickable reference to another page
  • cursorOn-screen position indicator
  • hoverRemain suspended midair

call-to-action · icon · navigation · menu · dropdown · touchscreen · hotspot · toggle · widget · rollover

usability

user-friendly

Easy to operate

effortless · accessible · clear · simple · logical · self-explanatory · straightforward · feedback · tactile · ergonomics

interaction

selectable

Able to be chosen

pressable · active · input · mouse · finger · gesture · long-press · multi-touch · pointer

accessibility

assistive

Providing help or aid

  • ARIAWeb accessibility attribute standard
  • captioningAdding text to media
metrics

conversion

Act of changing states

impressions · analytics · heatmap · funnel · tracking · sessions · CTR · optimization · performance

Categories
Opposites
digital appeal

clickabilityinvisibility

State of being unseen

unattractiveness · dullness · blandness · forgettability · uninterestingness

user engagement tendency

clickabilitydisengagement

Withdrawal from involvement

passability · avoidability · stickiness

Family

click, clicks, clicked, clicking, clicker, clickers, clickable, unclickable

Familiarity
Top 1,000,000
Profile
Used worldwide · Abstract · Rated G