brand colors

• paletteSurface for mixing pigments
• logoCompany identifying symbol
• identityWho someone is
• hueColor's specific character
• schemeCalculated strategy, often secretive

swatches · Pantone · hex · vibrant · tone · corporate · marketing · recognition · consistency · signature · aesthetic · visual · design · primary · accent · gradient · packaging · style

• brandingbrand identity, brand, brand equity, taglines, logos
• design termsline, color, font, style, shape
• press kitpress release, brand guidelines, fact sheet, product photos, headshots
• liveryhouse colors, racing silks, vehicle wrap, groom attire, team colors
• Letterhead Designlogo placement, company name, typography, font choice, paper stock
• visualsimage, illustrations, photograph, images, diagram