anniversary sale

Annual store event

An anniversary sale is a promotional discount event marking a business's founding date or years in operation.

Retailers use the occasion to attract customers with special pricing, framing routine sales as celebrations: Our 50th anniversary sale starts Friday.

The anniversary being celebrated is the store's, not the customer's.

Opposites
promotional timing/purpose

anniversary salebankruptcy sale

Selling assets to pay debts

clearance sale · liquidation sale · closeout sale · fire sale · distress sale

pricing strategy

anniversary saleregular price

Normal cost before markdowns

full price · premium pricing · MSRP · markup · price increase

timing/regularity

anniversary saleflash sale

Short promotional price drop

pop-up sale

Family

anniversary, sale, anniversaries, annual, annually, annuity, annuities, perennial, perennially

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Positive · Everyday, not technical · Rated G