White Claw

Canned alcoholic fizz

White Claw is a brand of hard seltzer—carbonated water with alcohol and fruit flavoring.

Launched in 2016, it became synonymous with the category, particularly among younger drinkers.

The phrase White Claw summer and the slogan Ain't no laws when you're drinking Claws captured its cultural moment.

Often used generically for any hard seltzer: Grab me a White Claw.

Related

fizz · buzz · cooler · beach · summer · can · tipsy · sparkling · alcohol · refreshing · low calorie · crisp · party · poolside · brunch · day drinking · hangover · carbonated

Categories
Opposites
beverage category

White ClawGuinness

Irish dry stout brand

imperial stout · stout · whiskey · bourbon · scotch

alcohol heaviness/intensity

White Clawmoonshine

Illegally distilled spirits

imperial stout · double IPA · fortified wine · absinthe · grain alcohol

brand positioning/cultural image

White ClawPabst Blue Ribbon

American budget lager brand

Budweiser · Miller High Life · Colt 45 · Four Loko · craft beer

Family

white, claw, whiter, whitest, whiten, whiteness, whitening, whitish, claws

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG