Four Loko

Controversial energy alcohol

Four Loko is a brand of caffeinated alcoholic beverage sold in tall, brightly colored cans, notorious for its high alcohol content and association with blackouts and emergency room visits.

The original formula combined malt liquor with caffeine and other stimulants, masking intoxication until users were dangerously drunk.

After regulatory pressure in 2010, the caffeine was removed, but the name remains synonymous with cheap, reckless drinking: We got Four Lokos and things got out of hand.

Related

college · college party · party · cheap · can · gas station · alcohol · tall boy · energy · wasted · pregame · convenience store · fruity · dangerous · banned · watermelon · fruit punch · buzz

Opposites
alcohol content and intensity

Four Lokowater

Clear essential liquid

sparkling water · Shirley Temple · virgin cocktail · juice · chocolate milk

beverage sophistication and cultural positioning

Four LokoDom Pérignon

Legendary French bubbly

single malt scotch · champagne · craft cocktail · vintage port

health consciousness and responsibility

Four Lokowheatgrass shot

Concentrated cereal plant juice

kale smoothie · kombucha · protein shake · electrolyte water · pressed juice

Family

four, fours, fourth, fourths, fourteen, fourteenth, forty, fortieth, loco

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated PG-13