Tupperware parties

Home sales socials

Tupperware parties are social gatherings, typically in someone's home, where a salesperson demonstrates and sells plastic food storage containers to invited guests.

The format—part sales pitch, part socializing—became a model for direct selling of cosmetics, kitchenware, and other products: My aunt hosted Tupperware parties in the seventies.

The term now applies broadly to any home-based sales event using this format.

Related

plastic containers · hostess · sales · housewives · stay at home mom · living room · home party · order · product demonstrations · direct sales · snap · dishes · storage · seal · referral programs · suburban · 1950s · demonstrations

Categories
Opposites
sales channel

Tupperware partiesbrick-and-mortar stores

Shops with street addresses

warehouse stores · e-commerce · online retail · vending machines · Amazon

social commerce model

Tupperware partiesself-checkout

Customer-operated payment kiosk

online shopping · cold calling · infomercials · billboard advertising · door-to-door sales

cultural era and domesticity

Tupperware partiesco-working spaces

Communal offices for independents

gig economy · Amazon Prime · contactless delivery

Family

Tupperware, parties, wares, partied, partying, partier, partiers

Familiarity
Top 200,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G