TLD

Web address suffix

TLD stands for top-level domain—the final segment of an internet address, after the last dot.

Common TLDs include .com, .org, .net, and country codes like .uk or .jp.

Newer TLDs have proliferated: .pizza, .ninja, .whatever.

They wanted the .com but had to settle for .io.

technical

domain

Area of control

registrar · ICANN · nameserver · delegation · resolution · suffix · dot-com · infrastructure · namespace · IPv4

branding

identity

Who someone is

professionalism · memorability · positioning · differentiation · visibility · prestige · vanity · premium · aftermarket · squatting

geography

national

Of a country

geo-targeting

Opposites
DNS hierarchy position

TLDsubdomain

Domain name prefix section

hostname · www · IP address

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Abstract · Rated G