South by Southwest

Texas music conference

South by Southwest is an annual festival in Austin, Texas, combining conferences and showcases in music, film, and interactive media.

Known as SXSW, it draws thousands of industry professionals, artists, and tech entrepreneurs each March.

The event has become a major venue for launching new bands, films, and startups: Their app blew up after SXSW.

film

premiere

First public performance

shorts · feature · narrative · director · filmmaker · cinematography · world premiere · red carpet · Q&A · film festival

festival

badge

Worn symbol of membership

FOMO · line · crowd · party · swag · sponsorship · popup · activation · lanyard · shuttle

tech

startup

New business enterprise

venture capital · demo · innovation · disruption · entrepreneur · founder · networking · product launch · gadget · artificial intelligence

Austin

Texas

Second-largest American state

food trucks · humidity · March · spring break

culture

convergence

Process of approaching sameness

hype · buzz · breakout · underground · tastemaker · influencer · media coverage · premiere · launch pad · scene

music

showcase

Cabinet for displaying items

discovery · emerging artist · label · booking agent · house show · wristband · badge · setlist · live performance · crowd

Opposites
festival geographic/cultural identity

South by SouthwestCoachella

Major California music festival

Burning Man · Glastonbury · Tomorrowland · Sundance Film Festival · Cannes Film Festival

festival purpose and audience

South by SouthwestCoachella

Major California music festival

Stagecoach · Grammy Awards · Comic-Con · Burning Man

geographic direction (literal name interpretation)

South by SouthwestNorth by Northwest

Intermediate compass point

northeast · north · east

Family

south, southwest, west, southern, southerly, southward, southerner, western, westerly

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Positive · Rated G