Casio

Japanese electronics brand

Casio is a Japanese electronics company best known for calculators, digital watches, and electronic keyboards.

The brand name often stands in for the product category itself: a Casio typically means a calculator or a cheap digital watch.

I need a Casio for the math exam.

He still wears the same Casio he had in high school.

keyboards

synthesizer

Electronic sound-generating instrument

arranger · portable keyboard · weighted keys · accompaniment · sampling · music production · polyphony · transpose · metronome · recording

brand

Japanese

Of or from Nippon

Tokyo · consumer electronics · innovation · budget-friendly · durable · mass-market · 1946 · iconic · practical · accessible

watches

G-Shock

Impact-resistant digital watch

stopwatch · alarm · water-resistant · resin · LCD · quartz · timepiece · world time · countdown timer · illuminator

calculators

solar powered

Fueled by stellar radiation

exam mode · accounting · statistical · classroom · math · computation · compact · reliable · student

Categories
Opposites
market positioning/luxury

CasioRolex

Swiss luxury watchmaker

Cartier · luxury watch · Piaget

manufacturing origin/tradition

CasioSwiss watchmaking

Precision timepiece craft from Alps

Swiss luxury · Rolex · Swiss made · Geneva · mechanical movement

product philosophy

Casiohandcrafted

Made manually, not machined

limited edition · exclusive · collectible

Phrases
Family

calculator

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G