Piggly Wiggly

First supermarket chain

Piggly Wiggly is an American supermarket chain, notable as the first self-service grocery store when it opened in Memphis in 1916.

Before Piggly Wiggly, customers handed lists to clerks who retrieved items; the chain introduced shopping baskets, aisles, and checkout stands—innovations now standard everywhere.

The name, deliberately quirky and memorable, has no particular meaning.

Related

cart · aisle · checkout · self-service · Memphis · Southern · down home · small town · store · basket · oink · sack · cashier · paper bag · brown paper bag · produce · canned goods · store brand

Opposites
retail format innovation

Piggly Wigglygeneral store

All-purpose rural shop

counter service · butcher shop · greengrocer · delicatessen · farmers market

market positioning and scale

Piggly WigglyWalmart

Largest global retailer

Kroger · Amazon Fresh · Costco · Albertsons · Giant

retail innovation timeline

Piggly WigglyInstacart

Grocery delivery service

automated checkout · ghost kitchen

Family

pig, piggy, pigs, piggish, wiggle, wiggly, wiggles, wiggled, wiggling

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G