Penguin Books

Flightless bird imprint

Penguin Books is a British publishing house founded in 1935, known for pioneering affordable paperback editions of quality literature.

The distinctive orange-and-white covers became iconic in book design.

Now part of Penguin Random House, the name remains synonymous with accessible, mass-market publishing: I picked up a Penguin edition of the novel.

classics

orange

Citrus with segments

canon · reissue · translation · abridged · unabridged · introduction · annotation · foreword · scholarly · definitive

history

1935

Twentieth-century year

accessibility · Britain · postwar · literary · affordable · innovation · pioneering · mass-market · paperback

design

logo

Company identifying symbol

grid · livery · branding · iconic · minimalist · recognizable · distinctive · elegant · modernist · visual

publisher

Ladybird

Famous American nickname

backlist · frontlist · catalogue · reprint · edition · commissioning · acquisition · rights · serialization · mass-market

Categories
Opposites
publishing format and accessibility

Penguin Bookscollectors' editions

Special versions for devoted buyers

publishing scale and market approach

Penguin Booksvanity presses

Author-pays publishing houses

university presses · self-publishing

corporate scale and independence

Penguin Booksindependent presses

Non-conglomerate book publishers

self-publishing · samizdat

Family

book, books, bookish, booklet, penguin, bookstore, penguins, bookshelf, bookmark

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G