PR agent

Reputation management professional

A PR agent is a public relations professional who manages how a person or organization appears to the public.

PR agents craft press releases, arrange media appearances, and handle damage control when scandals arise.

The term often implies someone working for celebrities or politicians: Her PR agent advised against the interview.

Unlike publicists, who focus on generating coverage, PR agents may work to suppress or spin unfavorable stories.

Related

media · press · press release · celebrity · scandal · damage control · damage limitation · headlines · front page · news cycle · buzz · interview · pitch · client · image · reputation · gossip · tabloid

Categories
Opposites
information control and transparency

PR agentinvestigative journalist

Reporter uncovering hidden truths

whistleblower · muckraker · journalist · reporter · investigative reporter

client allegiance vs. public interest

PR agentwhistleblower

Insider who reports misconduct

ombudsman · watchdog · public defender · citizen journalist · activist

reputation management direction

PR agenthatchet man

Delegated terminator of jobs

muckraker · critic · attack dog · detractor · tabloid journalist

Family

agent, relations, publication, republican, agency, agencies, agenda, agendas, action

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G